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論壇運營秘籍 - Discuz! 7.2 新功能的妙用


Discuz! 7.2 新推出的幾個功能,都是圍繞著提高論壇的互動性而設計的,好好利用這些新功能,對於提高論壇用戶粘性,增強會員之間的互動性,大有脾益。下面我們來說說,如何根據論壇的實際情況,來合理的設置這些新功能。[p=30, 2, left]
一、論壇動態和首頁顯示風格 [/p][p=30, 2, left]
設計目標: [/p]
通過對論壇事件展示方式的優化,增強論壇信息的傳遞功能,提高論壇會員之間的溝通效率。設置指導:
很多人喜歡 UCHome 中好友動態功能,Discuz! 將這一功能引入論壇系統,通過指定條件產生論壇動態消息,促進會員之間互動的產生。各項目的值應該根據當前論壇運營狀況仔細斟酌而定。 例如:論壇日發帖量在100以上的,設置【主題回複數達到一定值發送動態】時可以如下設置 「10, 30, 80」  ,這樣當主題被回復了10次,30次,80次的時候都在論壇動態頁產生一個動態消息。日發帖量在1000以上的論壇,就可以設置「30,100,200」。總結起來論壇小,活躍用戶少,日發帖量不大,那麼應該將各項目的閾值調低,這樣讓論壇動態更容易產生。相反,論壇大,活躍用戶多,日發帖量很大,那麼應該將各項目的閾值調高,避免論壇動態氾濫,影響用戶體驗。




論壇首頁支持兩種顯示風格了:一種是傳統的論壇版塊列表的形式,這種形式歷史悠久,被廣大用戶所熟悉,版塊就像一本書的目錄,用戶可以根據版塊來快速的確定自己感興趣的話題在什麼地方;第二種論壇首頁形式就是7.2新推出的論壇動態,在這種形式下,論壇內的各種事件動態信息都彙集到論壇動態列表中,比如某人發的主題回複數超過1000了,某某的帖子被版主評為精華了等等。這種以事件為核心,動態信息為表現的形式,可以大大加強論壇用戶之間的互動性,信息流動起來了,互動性就更容易產生,更能突出一個真實「社區」的感覺。
在這裡特別提醒一下,剛開始運營不久的論壇,往往內容不夠充實,人氣不旺,也就產生不了高質量的論壇動態信息,因此短期內不宜設置首頁風格為:論壇實時動態。


[p=30, 2, left]
二、基於主題熱度和評價的主題推薦方式 [/p][p=30, 2, left]
設計目標: [/p]
以前版本中的版主推薦或者被廣泛採用的首頁四格插件等功能都是為了達到同一個目的:讓論壇的各種「熱鬧」或者精華信息被更多的用戶更加容易的看到,促使他們參與其中。 但以前的方式由於對論壇的帖子沒有一個統一標準的評價系統,因此不管採用那種信息提取方式,都會不夠精準。因此 Discuz! 引入了主題熱度的概念,讓論壇用戶廣泛的參與到論壇內容的評價中來。讓論壇熱鬧和精華信息的提取和展現變得更加準確,更加方便。
設置指導:
主題熱度】會影響主題在主題列表顯示時標題後圖標的顯示(如圖),主題的熱度根據回複數、評價值等參量根據一定算法計算得到。當熱度值達到設定的顯示級別如50,100,200 時,在主題列表中主題的標題後會顯示對應級別的圖標,來表示該主題的熱門程度。站長應該根據站點當前運營情況來設定這些值,一般推薦的方案是保證主題列表中,熱門主題和普通主題的比例在 1:7 左右。



主題評價】功能通過收集用戶對主題的評價,來計算評價圖標的顯示級別,當達到設定的級別閾值時,在主題列表中顯示主題標題後的對應級別的推薦圖標。用戶可以再後台設置主題評價的詞語 例如加分操作和減分操作分別設置為「頂」「踩」或者「支持」「鄙視」等,發揮想像力,讓用戶更有興趣參與到對主題的評價中來。



論壇熱點】是根據主題熱度來選取一部分熱點主題展示在首頁,由於選取的主題熱度高,參與性強,加之顯示在首頁所以能好的促進論壇氣氛的活躍。但是新站開啟論壇熱點的效果不會很好,因為新站主題少,人氣少,提取出來的熱點準確性就會大打折扣。等有一定人氣基礎,出來的熱點才是真正的熱點。一般推薦的方式是:左邊放置圖片展示,右邊設置 10 至 14 個推薦主題。



推薦主題】功能通過自動或手動方式從論壇數據中提取一些主題作為系統推薦的主題,這些主題一般為論壇裡內容精彩、用戶參與度高的話題。推薦主題的數量應設置合理,太多則讓人眼花繚亂,太少則不美觀。數據緩存時間也要設置得當,該值設置太大則數據長時間不更新,造成吸引力下降,設置太小頻繁更新緩存又會增加服務器負擔。根據設置推薦的主題可以顯示在主題列表頁,也可以顯示在主題查看頁(如圖)。一般來講和版塊話題主旨符合程度高,帖子內容普適程度高的主題適合顯示在主題列表頁,帖子內容新穎,話題性強則更適合顯示到主題查看頁。



[p=30, 2, left]
三、服務老用戶不忘照顧新用戶[/p]

設計目標:
隨著互聯網的發展,論壇用戶群體越來越廣泛,很多人沒有多少上網或電腦使用經驗,他們成為論壇的用戶後往往不知道自己能在論壇做些什麼,通過新手任務功能,在嚮導的指引下,讓這些用戶很快的掌握論壇基本操作,不再對論壇感到陌生,盡快的參與到論壇的各種活動當中。
設置指導:
建議站長在進行【新手任務】的設置時認真考慮任務獎勵類型和具體的獎勵量值。一般來講,同時使用多種獎勵形式(論壇已設定開啟【道具】和【勳章】功能)更能激勵新手們把所有新手任務做完。對積分的設置也要拉開層次,不要所有任務的獎勵都獎勵相同的積份量值。站長也可以修改任務描述,用更友好、更具吸引力的語言來描述任務,提高用戶對完成任務的興趣。下面是一些建議:

  任務一的任務名可以寫「學習回帖」 ,獎勵10個金錢 。任務二的任務名寫成「開始我的第一次」,獎勵一種道具。 任務三的任務名寫成「與眾不同」,獎勵一枚勳章。
   站長應該根據自己站點用戶群特徵來決定開啟哪些新手任務項目,例如用戶群主要為上網時間不長,對發帖回帖操作尚不熟悉的用戶,那麼就開啟學習回帖,發表主題等比較初級的任務。如果用戶群為已經有一定上網經驗,對論壇常規的發帖回帖操作已經比較熟悉,那麼就可以只開啟修改個人資料,修改頭像等比較高級的任務。
備註: 文中的功能名以"【功能名稱】" 形式標注 ,例如:【新手任務】 點擊功能名稱的鏈接,可以查看該功能的使用說明。

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